WestWorld of Scottsdale is a premier, nationally recognized, multi use event center based out of Arizona. The facility boasts over 380 acres with 300,000+ square feet of exhibit space and 11 arenas. From shows like the Arabian Horse Show all the way to Barrett Jackson, their venue truly is your playground.

When WestWorld came to us, they needed a revamp to show the ability of their space and become a patron friendly navigation for all events at the facility, while still keeping the essence of the logo and reputation they had created in the decades prior.

Add new complementary fonts while expanding on the traditional color palette to merge the old brand heritage with a modern twist.

Develop new succinct brand verbiage that resonates with patrons, potential event producers and represents the City of Scottsdale in a positive light.

Take the web presence from a static Squarespace site to a dynamic content driven web presence that allows users to navigate each area of the facility and upcoming events with ease.

Utilized WebFlow and InDesign for wireframing to create a site that was accessible, user friendly and informative, and representative of the new branding tweaks implemented.

Tweaked old branding elements and integrated them in new ways to accentuate layered design across digital assets.

Created a new brand deck with assets revitalized along side management that could be utilized across all campaigns and collateral moving forward.